Dr. Ahmad Samy’s Case Study – YouTube Ads

In an ever-evolving digital landscape, establishing a meaningful online presence is essential for healthcare professionals looking to connect with a wider audience. This case study showcases the success of our YouTube ads campaign for Dr. Ahmad Samy, a distinguished general surgery and endoscopy consultant committed to educating and empowering patients about the treatment of hemorrhoids.

The primary aim of this case study is to highlight the strategic approach and tangible results achieved through our digital marketing efforts. By leveraging the power of YouTube, we sought to not only increase Dr. Samy’s brand awareness but also engage with potential patients and health enthusiasts on a deeper level.

Client Background

Dr. Ahmad Samy is a renowned general surgery and endoscopy consultant. He is passionate about sharing his expertise with the general audience and expanding his online presence to reach a broader audience.

Challenge

Dr. Samy possessed a wealth of knowledge to share, yet he struggled to effectively connect with his target audience. His primary challenge was finding a platform that could drive more conversions to his website, thereby increasing the number of visitors. Consequently, this would lead to a rise in consultation bookings.

Objectives

1. Drive Website Traffic and acquire reservations: We are committed to driving patients directly to Dr. Samy’s website for more in-depth information and to book consultations.
2. Increase Brand Awareness: Our team is going to choose the best digital marketing channel that would raise awareness about Dr. Ahmad Samy’s expertise in general surgery and endoscopy, especially the treatment of hemorrhoids.
3. Expand Reach: Reach a broader audience, including potential patients seeking the treatment of hemorrhoids.

Our Strategy

After conducting a thorough analysis of Dr. Samy’s target audience and market trends, we determined that YouTube, as one of the largest video-sharing platforms, would be an ideal channel for reaching and engaging with potential patients. So, we have decided to run a YouTube Ads campaign.

The Process

1. Website Audit: Our journey began with a comprehensive website audit of Dr. Ahmad Samy’s online platform. This critical step involved a thorough examination of various technical aspects, including website speed, coding integrity, and overall functionality. Additionally, we evaluated the user interface to ensure seamless navigation, particularly focusing on facilitating easy booking of consultations. By addressing any existing issues, we were able to guarantee a user-friendly and high-performance website, setting the foundation for a successful YouTube Ads campaign.
2. Keyword Research: To maximize the impact of our campaign, we undertook an in-depth keyword research process. By delving into the mind of potential patients seeking information about hemorrhoid treatment, we identified the most relevant and high-impact keywords. This step was crucial in aligning our campaign with the precise search queries of Dr. Samy’s target audience, ensuring that his content would appear prominently in relevant search results.
3. Run Ads Campaign: With the chosen keywords approved and a refined understanding of Dr. Samy’s specific audience, we launched our crafted YouTube Ads campaign. This phase involved the creation and deployment of engaging video content that addressed common concerns and provided valuable insights regarding hemorrhoid treatment.
4. Optimization: Continuous refinement was a cornerstone of our strategy. Throughout the campaign’s duration, we actively monitored its performance, making real-time adjustments to enhance its effectiveness. This involved fine-tuning ad content, adjusting targeting parameters, and leveraging analytics to identify and capitalize on emerging opportunities.
5. Reporting: Transparent communication and accountability were paramount in our approach. Regular, detailed reports were generated, providing Dr. Samy with clear insights into the campaign’s progress and performance.

Results

The completion of our strategic efforts in executing the YouTube Ads campaign for Dr. Ahmad Samy has yielded exceptional outcomes. The careful planning, precise targeting, and continuous optimization have translated into a resounding success story.

Within the period of 2 months, Dr. Samy’s website has gained:

• Around 2.500.000 impressions (Number of total ads views on YouTube).
• Around 110.000 clicks (Number of website’s visitors).
• Around 3.000 conversions (Number of visitors who took action within the website).

N.B. The average cost per conversion equals: 7 EGP.

A detailed demonstration of our results

Conclusion

The YouTube ads campaign for Dr. Ahmad Samy demonstrated significant success in achieving the set objectives. The campaign not only increased brand awareness but also effectively engaged with both prospective patients and health enthusiasts. The high conversion rate from website clicks to consultation bookings showcases the campaign’s effectiveness in driving real-world results.

Next Steps

Moving forward, we recommend continuing to refine ad content and targeting strategies based on performance data. Additionally, exploring opportunities for expanding Dr. Samy’s presence on other relevant platforms could further increase his reach and impact.