In an age of information overload, the significance of high-quality, reliable medical content cannot be overstated. It serves as the cornerstone for informing patients and assisting physicians in achieving their marketing objectives. This case study sheds light on the exceptional efforts of our content team in crafting superior medical content that not only adheres to Google’s technical requirements but also stands out in terms of informativeness and authenticity.
Client Background
Dr. Hisham Gouda, a distinguished gynecologist, is deeply committed to empowering patients with accurate, understandable information. His dedication to providing top-notch medical care extends beyond the clinic walls.
Challenge
The challenge was twofold. Firstly, it involved the establishment of exceptional health education content that is easily digestible, sourced from reputable medical references, and capable of standing out in an environment full of misleading information.
Secondly, the content needed to be optimized to ensure it appears clearly among the present medical data provided by competitors.
Objectives
- Create health content that educates patients from diverse backgrounds, ensuring compatibility with Google algorithms without resorting to keyword stuffing.
- Address the questions and concerns most pertinent to patients, providing them with the answers they seek.
- Identify and target topics that resonate with the intended audience.
Strategy
The strategy involved the creation of high-quality, informative, and unique content that not only attracts visitors but also applies proven SEO writing techniques to maximize its reach and impact.
It begins with identifying the target patients or information seekers, addressing their pain points and particular needs, and finally choosing the most appropriate topics to aid the website’s visitors.
Process
- Collaborate with SEO Technical Experts: We worked closely with our technical team of SEO experts to identify the most effective words and phrases that Dr. Gouda’s target audience commonly uses when searching online. This step was crucial in tailoring our content to align seamlessly with what our audience is searching for.
- Establish a Content Plan: We created a detailed plan that outlined the topics, subtopics, and specific words to be included in each piece of content. This plan served as our guide throughout the content creation process.
- Create content: Our team of experienced writers, who understand medical terminology and language, crafted each piece of content. We ensured the information was clear and accurate, making it easy for patients from different backgrounds to understand.
- Review the Written Content: Before publishing, each piece of content underwent a thorough evaluation. Our reviewers carefully evaluated each piece to ensure it met the highest medical accuracy and clarity standards.
- Optimize the delivered content: We fine-tuned the content to make it more visible and appealing to potential patients. That involved various tactics, such as optimizing headings and ensuring appropriate keyword usage.
The aim was to not only make the content more discoverable by search engines but also to make it more engaging and informative for those who read it.
Following this structured process, we successfully provided Dr. Gouda’s patients with accurate and easily understandable medical information while enhancing his online reputation as a trusted medical expert.
Results
- We have published more than 30 articles
- Average Session Time (time spent by user within the client’s website articles): 1 minute and 30 seconds
- Period: 6 months
Conclusion
According to HubSpot, spending an average of 54 seconds on a webpage is considered good. Of course, this number changes according to the reader’s interest and the article’s length. However, we could achieve an average of 1 minute and 30 seconds. That means our content is well-read by our visitors.
Throughout this case study, we have determined that expertly crafted medical content informs and empowers patients. The case study also demonstrated how a well-executed content strategy can significantly enhance a physician’s online presence and patient engagement.
Next Steps
Continuing this route, we aim to explore additional content distribution and engagement opportunities, further solidifying Dr. Hisham Gouda’s reputation as a trusted medical authority.
