If you own a business website, you may wonder how to make the most of it. Or you may ask yourself, ‘why isn’t my website generating the results I need?’
The way to drive the best results to your website is to optimize your website for search engine results.
In this article, we’ll guide you on the most effective SEO practices followed by the best SEO company in Egypt.
What is SEO?
SEO is short for Search Engine Optimization. It is the process of increasing your visibility on search engines, particularly Google, by following certain practices.
The results that appear on the first page of Google’s search are not placed there by coincidence. They are placed there by Google because they are SEO optimized and follow Google’s optimization algorithm.
SEO, Is it Really Important?
Optimizing your website for SEO will allow you to rank higher on Google’s organic SERPs (Search engine results pages).
Organic results are all results that are non-paid and appear directly after Google Ads.
Why is this Important?
Recent studies have found that:
- 59% of Google users visit a single search results page during their search session. Only 6% visit four or more pages.
- Only 9% of Google searchers scroll to the bottom of the first page.
That means your website needs to be visible to Google users by ranking highly and matching the internet surfers’ search intent from the first time around.
SEO is a long-term strategy and process when compared to Google Ads (You can discover Google Ads in full detail here). However, it is also much more budget-friendly and, according to some studies, can be more efficient than Google Ads.
The black bar indicates Google’s paid ads, while the blue bars indicate Google’s Organic Results.
SEO will give your website the visibility it needs to:
- Drive more traffic towards your website.
- Reach your target audience: Those who are interested in your products or services.
- Generate more leads.
- Increase conversions.
- Lead to more sales.
All of the above will increase your organic revenue and give your brand a significant competitive advantage. Therefore, experts of the best SEO company in Egypt advise you to consider applying SEO techniques to help your business grow.
How do we Optimize Websites for Search Engine Results?
Guaranteed Steps Followed by the Best SEO Agency in Egypt.
1- Keyword Research
The first step in optimizing your website is to look for your website’s primary keywords.
Keywords are the words that users write in Google to search for a particular thing.
An example of keywords from Google search. When entering a broad keyword, Google displays other longer keywords(long-tail keywords).
The Process of Choosing Keywords
1- We note down all the broad primary keywords related to your business.
2- We then use specific keyword research tools that show us two valuable metrics, monthly search volume and Keyword difficulty(KD).
Monthly search volume is the number of searches that each keyword gets per month on Google.
Keyword difficulty(KD) is a metric that shows how hard or easy it is to rank on the first SERP for a particular keyword.
Note: For small to medium-sized businesses, we opt for medium-volume keywords which include your specific target audience. The less the KD is, the easier it is to rank.
3- We use long-tail Keywords
Long-tail keywords are much more narrow and match the search intent of a specific audience.
Long-tail keywords have a lower search volume because they’re so specific but also lead to a much higher conversion rate.
The best strategy is to use long-tail keywords to reach your target audience precisely.
Once the experts of the best SEO company in Egypt identify relevant high search intent keywords, the next step is to integrate those keywords into your SEO strategy.
2- On Page SEO
On-page SEO refers to all the tactics used on your website that help your website rank better.
That includes:
- Site Content: Create compelling and keyword-rich content on your website, but make sure that it matches search intent because Google can tell if your content is relevant to a user’s search or not.
Blogging is an essential form of content where keywords can help your website rank highly on Google (Discover the content marketing services by our SEO company here).
- Optimizing your title tag and meta description: Title tags and meta descriptions should both be keyword-targeted.
Meta description should be 160 characters long and should include your keyword.
- Add internal links: Internal links are hyperlinks added to your content that refers to other articles within the same website. Internal linking allows users to engage with your website further and reduces your bounce rate.
3- Off- page SEO
Off-page SEO refers to strategies and tactics used on another site or platform to boost your website’s rank.
There are several off-page strategies, but the backbone of off-page SEO is linking building.
What is Link Building?
In simple terms, it is the process of having other websites link to pages on your website. These hyperlinks are called backlinks.
Backlinks from authority websites (trusted websites) add to your website’s credibility and act as ‘credibility points’ or as a ‘vote of trust,’ and that vote tells Google that other companies vouch for you. That is another factor that is guaranteed to improve your Google rank.
How Efficient is SEO?
To answer this question, we will share one of our clients’ success stories with our best SEO company in Egypt.
When Al-Masria For Office Solutions, a leading office equipment supplier in Egypt, decided to increase its website’s visibility and sales, we recommended a solid SEO strategy.
The Particular Needs were:
- To drive more traffic to the website.
- To increase conversions.
- To make sales.
The Limitations were:
- The client had a limited budget.
Our Approach:
1- We worked on targeting long-tail keywords.
2- We created high-quality content and blogs on the client’s website, using keywords that matched the target audience’s search intent.
3- We worked on link building to increase traffic from sources other than Google’s search results.
4- We optimized URLs, meta descriptions, and title tags. We also worked on solving other technical issues.
The Results
1- The client ranked at the top of the SERPs for the selected keywords.
2- The client had a high percentage of organic users who could discover the client’s website from Google SERPs.
3- The client had 30 conversions- in this case, sales.
4- The client enjoyed a 200% ROI (return on investment), which means they tripled the amount they initially paid.
Conclusion
Organic results or SEO driven results are what truly helps your brand build a solid reputation with both Google and users.
With a team of SEO experts, Be Group has optimized websites for clients operating in various fields and with varying business needs and objectives.
Optimize your website for success, become a partner with Be Group.
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