Facebook video vs Youtube learn more about user behavior, advantages and disadvantages and types of ads…
Ever since the launch of YouTube in 2005 and Facebook videos in 2007, the world of marketing has drastically changed.
According to a 2022 study conducted by Wyzowl, 86% of businesses use video as a marketing tool. Also, 92% of marketers believe that videos are an essential part of their marketing strategy. It is no surprise then that video marketing remains a cornerstone of social media marketing.
Social networking giants YouTube and Facebook rank at the top channels video marketers plan to continue using in 2022.
To help you decide the right platform for your business, we will break down the differences between Facebook and Youtube videos. We’ll also guide you on the video marketing services offered by our digital marketing agency in Egypt.
First, let’s outline user behavior on both platforms to gain insight into your potential customers’ viewing patterns.
User behavior on Facebook video vs Youtube
- 81.8% of people watch Facebook videos from mobiles exclusively.
- The average video watch time on Facebook is 4.57 seconds.
- 85% of all videos on Facebook are watched on mute
- Users watching videos on Facebook have different viewing patterns. Facebook divided user behavior into 2 categories: discovery mode and intent-based watching.
- More than 63% of YouTube users watch videos on mobiles.
- Users spend an average of 29 minutes per visit on Youtube.
- 86% of people say they use Youtube for educational content.
So, what do all these numbers mean?
- All videos, whether on Facebook or Youtube, should be mobile-friendly.
- As a general tip, creating videos on Facebook should be capped at 15 seconds for small businesses. Work on attracting your audience from the very first second by featuring your brand message or service/product early in the video.
- Additionally, adding captions to the video increases views and engagements.
- Longer content performs better on Youtube. The video below has 2.5 million views on Youtube but only 160k views on Facebook.
(Check our Media production services now )
Science Insider is leading the trend in engaging educational content.
Facebook video vs YouTube: The Advantages and Disadvantages
Searchability
Since Google is the parent company of YouTube, SEO rules also apply to YouTube; this is a great advantage because this means that YouTube videos are searchable.
If you want your audience to be able to search for your Youtube videos through Google, consider setting up a Youtube Channel.
Video views count
Facebook counts a video view strictly within 3 seconds of watching, while YouTube counts the view 30 seconds after its beginning.
If you’re looking for quantity, Facebook will provide that, but if you’re looking for quality views, Youtube is the better option.
Lifespan of Video
The lifespan of a video refers to the duration of time a video gets engagement before it goes flat.
The life span of a Facebook video is much shorter than that on YouTube, ranging from about 5 hours to 3 days.
On the other hand, YouTube videos have a lifespan of at least 30 days. This lifespan increases thanks to the fact that YouTube videos are SEO-friendly.
(A Youtube video where views kept increasing 41+ days because the video was searchable. It got 59.5k more views than usual.)
Engagement
Engagement rates for videos are generally higher on Facebook than on Youtube. That is because Facebook is designed with more engagement tools than Youtube.
Bottom Line
Facebook is a short-term strategy, while Youtube is a longer-term strategy.
As a business owner, if you want to get immediate views and have users share your videos, Facebook is your destination. But, if you can wait to see results over a more extended period with the added advantage of being search-friendly, then Youtube is the answer.
Do you want to get even faster results and reach an audience wider than your subscribers?
Video ads are the answer.
Facebook video and Youtube ADS
Facebook and Youtube video ads allow you to build brand awareness, increase traffic to your website and optimize conversions.
YouTube offers 2 placements for video ads:
1- In-stream ads
There are two types of in-stream ads: skippable and non-skippable.
- In skippable ads: users can skip the video in 5 seconds.
- Non-skippable ads can last between 6 seconds -15 minutes.
2- In-feed ads
Formerly known as discovery ads, these are ads that appear in the search results on YouTube.
Which is most effective?
According to professional marketers, skippable ads are highly recommended and drive the best results.
Facebook offers 3 placements for video ads:
1- In- stream
These are similar to the YouTube in-stream ads, and are also skippable and non-skippable.
2- Feed
These are video ads that appear in a user’s feed.
3- Stories
Stories are the latest type of video ad that appear in a user’s story.
Which is most effective?
Feeds generally generate better results followed by stories because videos are placed in the user’s natural feed and are easily spotted by the user.
In both cases, it is vital to add sounds and movement to attract attention.
Stories are a popular destination for videos on Facebook right now; they’re fast, increase customer interest and inspire action.
50% of people reported wanting to be introduced to new products on Facebook stories. At the same time, 52% said they wanted short, digestible stories.
Tentree makes excellent use of Facebook stories to promote their new products and raise awareness
Cost
You can set your ad budget on both platforms and ensure that your campaign does not exceed your spending limit. Facebook and Youtube have different metrics for calculating the cost of video ads.
Facebook has two metrics:
- CPV. You either pay for 3-second views or 10-second ones.
- CPM or Cost Per Mille means that you pay per impression.
Facebook measures each ad for quality, engagement, and conversion. If your video content ranks highly, you can even double the number of impressions for the same ad spend.
Youtube skippable ads have three metrics:
- CPM.
- CPA: you pay per conversion (Every time a viewer clicks on your CTA)
- CPV: viewers have to either watch 30 seconds of the ad, the entire length of the ad or interact with it.
Digital marketers favor CPVs since you pay for quality views.
Targeting
You can target a specific audience when creating ads on Facebook and YouTube. Having said that, Facebook’s audience targeting feature is much more detailed and curated than YouTube’s.
YouTube only gathers information from comments and videos, while Facebook owns users’ personal details, allowing for narrower targeting.
How can this help you?
Facebook can help you target according to your needs;
if you want to target potential clients from Alexandria only, you can easily do so. 
Final Thoughts
There is no clear-cut winner when it comes to Facebook videos vs. YouTube. Both have different uses and should be approached with different strategies and content.
Based on your business field and on solid data, Be Group will help you realize where your growth opportunities lie, whether on Facebook, YouTube, or both.
Venture into the world of video marketing confidently; become a partner with Be Group.
also read about : FACEBOOK BUSINESS PAGE
Sources:
https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2022.pdf
https://www.statista.com/statistics/377808/distribution-of-facebook-users-by-device/
https://www.socialbakers.com/blog/social-media-trends-report-key-insights-you-need-to-know?utm_source=fb&utm_medium=organic&utm_campaign=social-media-trends-report-key-insights-you-need-to-know&fbclid=IwAR2YDnubf-PVLPVSKuLy80vfOGjyTCwvaRbtmtyfq8Y4ucIMDvbFnRJWHaM
https://www.americanpressinstitute.org/need-to-know/try-this-at-home/85-percent-facebook-videos-watched-without-sound/
https://www.facebook.com/business/news/how-people-are-watching-video-and-what-this-means-for-advertisers
https://www.statista.com/statistics/1173543/youtube-viewing-time-share-device/
https://www.statista.com/statistics/1257254/youtubecom-time-spent-per-visit/
https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-learning-statistics/
https://www.facebook.com/business/ads/stories-ad-format
https://www.facebook.com/business/ads/stories-ad-format
