What Youtube Marketing Strategy Should Your Business Adopt in 2022?

For businesses today, Youtube marketing is no longer an option, it has become a business necessity. In this article, we will guide you on what youtube marketing strategies are available today to business owners.   

First, what is Youtube Marketing?

Youtube marketing is promoting a brand, product, or service on Youtube. This definition extends to organic videos as well as paid ones.   

Youtube Marketing, is it important?

Youtube is the second most visited website and search engine, immediately after Google. It has an astounding 2.9 billion unique visitors per month, and that number is projected to keep rising. 

Here are some other vital numbers:

• 46.3 million is the total number of Egypt’s Youtube audience. 
• 68% of YouTube users watched videos to help them make a purchase decision.
• 23.7 hours are spent on Youtube per user monthly. 

 

What does this mean for business owners?

That means that Youtube is fertile ground for video marketing, but you need to have an effective Youtube marketing strategy to do that. Our  digital marketing agency in Egypt helps small and medium-sized businesses develop suitable Youtube marketing strategies, and here are some insights on how we do that.   

How to Create a Youtube Marketing Strategy in Simple Steps:

1-Define your audience

If you already have a Youtube channel and subscribers, go to the Audience tab in your Youtube Analytics; this will give you valuable insights about your audience, such as their age and gender, geographies, and even other channels and videos that they watch.   If you are still new to Youtube, consider checking out the competition. By studying your competitors’ videos, you can learn several things:

• Trending topics and videos.
• Comments and questions posted by viewers (which you can use as inspiration for your content).
• Best practices for uploading videos (best date and time).
• SEO strategy and meta description they use. 
• Their frequency of posting videos.
• How they do engage with their audience.

2-Create Content that Engages

According to SEMRUSH, “people don’t buy the best product. They buy the best story.” You can tell your brand’s story, talk about your goals, or even interview your team members to make audiences more invested in your brand and channel.  

Coca-Cola uses story-telling to focus on their brand message of ‘heroes’ running the human race.

  The best formula for Youtube videos is to create content that entertains, inspires, and educates.   If you are in the healthcare business, entertaining and educational content is currently trending. 

Dr. Mike’s Youtube Channel provides empathetic educational content that everyone can relate to.

 

What are some ideas for creating healthcare related content?

1. Long-form educational content.
2. Step-by-step guides.
3. Advice videos.
4. Debunking healthcare-related myths.
5. Addressing healthcare trends.

  Whatever your field or content is, it is crucial that you grab your viewer’s attention within the first 3 seconds. To do that, some content creators use the most exciting part of their video as an opener.   

3-Optimize for SEO

It is not enough to create engaging content. You need to help your audience find that content. You can achieve that by optimizing videos so that they rank highly on both Youtube and Google search results. The first step to optimizing your Youtube video is to optimize your video’s metadata. Metadata refers to your video’s title, description, tags, category, thumbnail, and subtitles.   

How to optimize Youtube videos?

• Research most used keywords related to your video.
• Add those keywords to your video title, description, and tags.
• Use concise and straightforward language.
• Choose clear and attractive thumbnails.
• Upload subtitles to help highlight important keywords.

4-Partner with Influencers

In a recent study by Statista, 70% of professional marketers stated that Youtube is the second most crucial platform for influencer marketing.  The top 3 Youtube ads for 2021 featured influencers. The second most viewed advertisement was Orange Egypt’s Ramadan ad featuring Hussein Al Gasmi. The video was seen over 81.5 million times. Partnering with influencers as part of your youtube marketing strategy will help your brand build trust. It will also help you create content that resonates with your target audience.    You don’t have to partner with high-profile influencers for your youtube marketing strategy. In fact, according to Social Bakers, “Micro influencer accounts boast up to a 60% increased engagement rate compared to macro-influencers.”  Despite their small followings, micro-influencers serve niche audiences and communicate better with their followers.   

5-Promote through Youtube ads

Another very efficient youtube marketing strategy is using Youtube ads.    Youtube offers a variety of ads, the most effective of which are skippable ads, display ads, and non-skippable ads. 

Display ads appear as an on- screen banner and hold the attention of viewers.

 

Before creating ads check that you have:

 

• A complete understanding of your audience so that you can target them correctly.
• Uploaded enough videos to your channel so that your visitors have enough to watch. 
• Created high-quality ad content that captivates viewers from the first frame. 

 

6-Engage with your Audience

Reaching out to your audience is another excellent Youtube marketing strategy.   You can engage with them by liking or replying to their comments; this increases communication and builds loyalty.  Another way to communicate is through the Community tab on your Youtube channel. You can give teasers of upcoming videos, post casual behind-the-scenes footage, or even start a poll.  One Youtuber even asks what his audience thinks of his current Youtube thumbnail strategy: The community tab is a great tool to engage your audience, especially if you don’t have time to post a full video. However, remember that the Community tab appears only when you reach a total of 500+ subscribers. 

Final Thoughts

The answer to the question of “what youtube marketing strategy should your business adopt” is: It depends!    However, using multiple strategies and experimenting with them is the key.   Create a solid Youtube marketing strategy that converts into profits for your business by partnering with Be Group.  Further reading : Facebook video vs YouTube digital strategy – what is mean?

sources

Digital 2022 – Social Media Marketing & Management Dashboard – Hootsuite The Complete Guide to YouTube Marketing in 2022 (hootsuite.com) YouTube Marketing: The Ultimate Guide (hubspot.com) 5 Hours of YouTube Marketing | It All Starts with Content: 10 Commandments of YouTube Content Strategy (semrush.com) 30 YouTube Stats to Power your Marketing Strategy in 2022 | Sprout Social 12 Tips For Crafting Compelling Video Content That Draws More Views (forbes.com)