Be Group’s digital marketing campaign for Dr. Mamdouh Al-Shal significantly enhanced his YouTube presence. Our strategy focused on targeted content and ad campaigns, leading to extended SEO and social media collaboration. This case study demonstrates effective digital marketing in healthcare.
Client Background
Dr. Mamdouh Al-Shal is an esteemed pain management consultant who depends on advanced clinical techniques for treating pain caused by various diseases. He aims to expand his influence and share his knowledge more broadly.
Challenge
Despite Dr. Mamdouh’s profound expertise, he faced challenges in reaching a wider audience. His decision to establish a YouTube channel to communicate his knowledge was confronted with high competition and increased health-related content on the platform. This competition weakened his visibility and hindered his ability to connect with potential patients.
Objective
Our goal was clear: to amplify Dr. Mamdouh’s presence on YouTube and highlight the value of his clinical methods for relieving pain. It was essential to introduce Dr. Mamdouh to a broader audience and establish him as a leading voice in the pain management community.
Strategy
Be Group’s digital marketing experts developed a comprehensive strategy focusing on a targeted YouTube ad campaign. This campaign aimed to increase video views, enhancing Dr. Mamdouh’s visibility. A critical element was identifying and reaching the specific audience segment most likely to engage with and benefit from Dr. Mamdouh’s content.
Process
We established a campaign that needed several carefully planned phases:
- Online Research: Our YouTube management team conducted extensive market research to pinpoint Dr. Mamdouh’s primary audience. This phase involved analyzing existing content trends within the pain management sector to ensure our approach met Dr. Mamdouh’s audience preferences and needs.
- Content Creation and Management: The second step was to create valuable content. It involved producing videos that directly addressed the common questions and concerns of the target audience. Regularly publishing these videos ensures a steady stream of engaging and informative content.
- Running YouTube Ad Campaigns: With the right content in place, our ad experts launched several campaigns. There were three objectives: to maximize Dr. Mamdouh’s visibility through strategic video placements, to attract new subscribers (potential patients), and to optimize the budget for maximum efficiency.
- Monitoring and Optimization: Continuous monitoring and fine-tuning of the ad campaigns were vital to their success. Our team closely tracked performance metrics, adjusting as necessary to optimize results.
Results
The three-month ad campaign yielded impressive results:
- Over 410,000 video views.
- An increase of over 3,000 channel subscriptions.
- Significant cost-efficiency, with a cost per view of just 0.08 EGP and a subscription cost of approximately 10 EGP.
Next Steps
Our team now focuses on further enhancing Dr. Mamdouh’s digital marketing strategy. We continue to optimize his online presence to establish him as a thought leader in pain management. Through a combination of ongoing SEO efforts, social media management, and content strategy, we are committed to ensuring Dr. Mamdouh’s voice is not just heard but recognized as influential in his field.
