What Do Best Digital Marketing Agencies In Egypt Provide?
If you are looking to expand into the Egyptian market, you should consider digital marketing part of your marketing plan. Digital marketing has become one of the fundamental pillars of marketing in our era, which is necessary to maintain your market share. You should seek the best digital marketing agency in Egypt to provide the services you need to execute your plan.
There should be specific criteria for choosing the most suitable digital marketing agency in Egypt. This article will discuss what the best digital marketing agencies in Egypt provide and what standards they follow to maintain their professionalism.
Professionalism Standards met by Best Digital Marketing Agencies In Egypt.
Account management
Best digital marketing agencies in Egypt are keen to have an account manager who strengthens relationships between his company and its clients, understands their needs & requirements, and makes sure that everything is clear and ok.
Teamwork and work culture
Teamwork has a significant impact on productivity. You may notice that teams of the best digital marketing agencies in Egypt are not just workmates, but they are passionate about working together. Teams that include individuals with different skills, experience, and personality styles can share the workload, brainstorm, and develop the best strategies for their companies’ clients.
Having good attitudes among employees in the agency guarantees productivity and high-quality services.
What services do the best digital marketing agencies in Egypt provide?
Social Media Marketing Services
Social media marketing has become one of the most important pillars of digital marketing nowadays, especially in the last decade. Every digital marketing company in Egypt presents this service.
A social media marketing plan includes the following:
- Strategy: Social media marketing professionals will set a plan that meets your marketing objectives. They will identify your goals, identify your target audience, monitor your competitors, choose the best platforms to work on, choose the appropriate types of content suitable for your audience, and set the perfect timing to share this content.
- Social media listening: This is the process of understanding what people think of your brand. The digital marketing professionals will use specific tools to monitor your brand’s mentions and conversations; this will help you to identify what customers need from your brand, thus providing it to them later.
- Analysis: collecting data and insights is very important to know exactly where you are; is the content appropriate to the audience or needs adjustment? What do competitors do?
Online media buying services
media buying means running ads on different platforms such as websites, YouTube, pay-per-click (google ads), and social media.
Online media buying requires a plan and strategy, precisely like social media. Throughout this process, digital marketing professionals will:
- Identify your ads’ objectives.
- Know your target audience.
- Decrease the targeting funnel by selecting the appropriate age group, demographics, social styles, etc.
- Running ads.
- Monitoring the results and adjustments if needed.
Search engine optimization SEO
Search engine optimization is considered one of the best long-term digital marketing techniques. It is the process that improves your website’s ranking on the result pages on search engines like Google, which is the most used search engine in the world nowadays.
SEO is essential for your business. It guarantees to gain traffic for your website through organic search where your clients will search for specific keywords related to your business,
thus increasing your sales.
What does SEO include?
SEO Professionals in companies consider the following:
- Technical processes: Digital marketing professionals work to solve issues in your website, make sure that it is mobile-friendly, improve site speed, look for duplicated content, improve site map, and connect your website with Google tools as search console and webmaster.
- On-page SEO: It is a process that considers writing and editing meta titles, meta descriptions, URLs, meta tags, internal links, and content.
- Off-page SEO: It is a process that includes all steps taken outside of your website to improve your ranking, such as supporting your website with backlinks.
- Content creation: Creating high-quality and informative content on your website.
Web design and development
Best Digital Marketing Agencies In Egypt should include web design and development. Web design is the process of designing and creating your website from scratch.
Building a website is like creating your online representative,
while development is the process of coding. Remember,
your website reflects your business image,
so it must be brand-related,
user-friendly, good-looking, and straightforward.
Process of web designing and development
Here are the actual steps that real professional web designers take in marketing agencies:
- Identify your brief and your business goals.
- Discuss with you the best layouts that your website should be.
- Select appropriate fonts that reflect your industry and suitable colors according to your brand identity.
- Add all elements needed to your website, including texts,
images, logos, icons, applications, and videos. - Use coding languages such as HTML or
CSS to create the website pages. - Ensure that the website is suitable for desktop and mobile.
- Optimize.
Online branding
Online branding is the process of building your brand on the internet using several platforms. You can boost your brand identity by using a website, blog posts, Google, or other social media channels. This service helps you to expand your brand on the web by increasing your brand & service awareness, thus reaching more potential customers.
How to brand your business online?
Here are some steps to brand your business:
- Create a unique website and a blog.
- Use a creative slogan.
- Let people know more about you by creating your company profile and viewing your history.
- Add your social media accounts’ links.
- Create relevant content by using several types of it such as posts,
blogs, videos, and info graphs. - Use moderation techniques by being friendly to your audience with professionalism; solve their issues (if present).
Finally,
if you want to invest in online marketing,
it’s recommended to choose a professional agency that meets the abovementioned criteria.
