What is SEO? Everything you need to know about SEO Marketing
A lot of us ask about What is SEO? Every business seeks to increase its sales and profit. As a result, it follows different strategies to reach its potential customers; a lot of businesses are depending on social media marketing, which is not always enough!
You can reach more of your customers using search engines and organic traffic through what is called Search engine optimization (SEO). So what is SEO? And why do you need to seek an SEO company in Egypt?
What is Search Engine Optimization (SEO)?
Of course, you have heard this expression from a friend or saw it on social media before! And you might ask yourself this question “What is SEO in Digital Marketing?”
In brief, SEO is a branch of digital marketing that aims to increase organic traffic to your website using search engines. It is well-known that the world’s best search engine, Google, occupies more than 90% of the search engines market share according to the recent statistics released in June 2021.
SEO is a long-term project that includes different tasks and requirements you must do in order to appear within the top rankings on search engine result pages SERP. These tasks include writing original, high-quality, and non plagiarised content that includes keywords related to your business.
The next step is to build an “Off-page strategy” or what is referred to as “Backlinks”; which are the links that refer to your website on other authentic websites. This is how SEO works in short!
Why seek an SEO company in Egypt?
There are too many reasons to deal with a SEO company in Egypt like “Be group”; one of Egypt’s leading SEO companies. Being on top of search engine pages is a challenging journey that requires a very professional team to perform this task. Reasons to imply SEO within your digital marketing strategy include:
1- Credibility
A website that is ranked on the top of search engines is considered a credible one from Google, which increases your chances to be trusted by the audience who may become your potential customers.
2- Organic traffic is the main traffic source
One of the top benefits of SEO is providing your website organic traffic, as it helps to reach more people and encourages users to take an action like purchasing or engaging with your authentic content.
3- SEO allows you to understand your audience
Analysing your website is a very important part of the integrated SEO strategy! Using different analytical tools, we can help you to:
- Discover which of your content is mostly viewed.
- Detect the unique number of your website visitors.
- Learn your customers’ journey within your website.
- Identify the sources of your website traffic.
You will know almost everything about the users on your website, how many times they have visited certain pages, clicked on buttons, or even purchased specific items. This data helps you to understand what they need in order to modify your marketing plan.
4- Branding
On searching the web using certain keywords, customers are seeking a certain product or service or even a piece of information, so when your brand appears on top of search engine result pages using the suitable keywords related to your business; your brand awareness increases and could be tied to your services and products.
5- High quality audience targeting
As mentioned above, SEO helps your audience identify your products/services on searching the web using specific keywords, those which are related to your business. Thus SEO only drives interested customers to your website.
Read more about How To Select The Best SEO Company In Egypt?
The Main SEO Elements
SEO practices are divided into two parts, on-page SEO and Off-page Seo.
What is On page in SEO?
On-page SEO is about creating authentic content that serves your ranking, using relevant keywords according to specific words without abuse (Stuffing). The content should be of high quality, and you must consider meta tags, meta descriptions, headings, and images to be included within your articles.
What is a backlink “off-page”?
A backlink or off-page SEO is promoting your content outside your website. You write other pieces of content on other websites that refers directly to your primary content on your website.
What is website auditing?
Website auditing involves checking the performance of your website regarding some technical issues including duplicate content, website design, page speed, mobile optimization, and other issues affecting your website traffic objectives.
SEO Strategies
SEO experts mainly use two distinct strategies to achieve digital marketing goals, they are: White Hat SEO and Black Hat SEO.
- White Hat SEO includes relevant content, good images, good links, and every step that serves good results.
- Black Hat SEO is about spamming using keyword stuffing and too many spam links, it may work sometimes, but it has a high risk of being blacklisted by Google.
At Be Group, our SEO experts only use the white hat strategy so that your website could be trusted by Google.
What are the factors affecting Google’s ranking?
It’s important to know that Google uses more than 200 ranking factors, but you don’t have to take them all into consideration, the following factors are some of the most important factors affecting your website’s ranking:
- Content quality: It is said that: “Content is the king”, and that’s absolutely right! Toy should create high-quality content using the relevant keyword.
- Content Uniqueness: Copying and pasting content from other websites (I.e. plagiarised content) increases the risk of being blacklisted by Google.
- Pages’ indexing: All of your website’s pages must be indexed, you can know if it is indexed or not using Google search console.
- Mobile friendliness: Most users nowadays use mobile for surfing the internet, so your website must be mobile-friendly.
- Off-page strategy: Your website must be referred to from a good number of other websites.
Your website speed. - Keywords quality: You need to use all of the suitable keywords that are related to your services and/or products.
There are many other factors that our professional SEO consultants at Be Group consider in order to improve your website’s ranking as soon as possible. In brief, SEO is one of the most important digital marketing strategies that you should follow to promote your brand and boost your conversions.
