If you perform a google search, you will find some results at the top or the bottom of the search results pages labeled with “Ad." We call these ads Google Ads. So, what are Google Ads services? How do they work? Why should business owners use them? Let’s discover Google Ads in detail.
What are Google Ads?
Google Ads are online advertising services offered by Google. These ads usually appear at the top or the bottom of the search engine results page (SERP).
Google labels the sponsored advertisements as “Ad" at the top of the search results pages.
Google Ads: How do they exactly work?
You may still wonder, What are Google Ads? and how do they work?
These ads are keyword-centered, which means they contain the words that potential
customers are most likely to search.
After choosing the most used keywords related to the company’s services or products, the digital marketing specialist will use them in writing the proposed ad.
Types of Google Ads
We can classify Google ads according to their delivery format. These ads include:
- Text ads: These are simple, short text ads. Such ads usually appear on websites or search engine results pages (SERPs) when people search for a product or service using the targeted keyword.
- Display ads: They are graphics-based ads that appear in the form of horizontal, vertical, and squared images. These ads appear on web pages or applications that users visit.
(Display ads appear in the form of various-sized images. They appear on both websites and applications)
- Video ads: They are few-second videos that occur before or during playing YouTube videos.
N.B. Google determines the overall cost of Ads by the cost of each click that users will make. It is known as cost per click (CPC).
Google Ads vs. SEO services: What is the best choice?
Some business owners wonder, “What are the benefits of Google Ads? SEO is just doing good for me!". So let’s identify the main differences between them.
Search engine optimization (SEO) and Google Ads aim to help your website appear at the top of the search engine results page (SERP). However, they use different tactics to achieve this goal, which we can explain as follows:
1- Search Engine Optimization (SEO)
Search Engine Optimization (SEO) improves your website ranking for free. It’s a long-term project that requires hard work and much time.
SEO techniques’ success depends on many factors, including choosing the right keywords. Moreover, based on SEO performance, staying in the top ranking is not always guaranteed due to ongoing competition of your website with other websites
If you want to stick to the first search engine results page, you can pay Google to run Google Ads!
Your Google Ad keeps your website on the top of search result pages throughout its duration, generating more leads and boosting your sales while developing your website’s blog.
Now, you may wonder, What Are Google Ads doing really? They allow you to promote your products and services using the ideal, relevant keywords.
Furthermore, it is the quickest digital advertising strategy that helps your website stay at the top of search results.
In conclusion, Google Ads are more effective and provide faster results.
5 Reasons your website needs Google Ads
The most significant five reasons your website needs Google Ads to include:
1- Reaching the target audience easily
The statistics for 2020 show that Google occupied more than 90% of the global market share compared to other search engines.
Furthermore, The number of daily searches performed on Google is estimated to be 3.5 billion searches per day, so imagine how many people will reach your website if you appear at the top of the results using the correct relevant keywords! Undoubtedly, you will reach your target audience easily.
2- Accurate targeting
Google Ads services can accurately target the right audience and discover who can see your ads; this ensures that the leads you generate have a genuine interest in your products and services, indicating potential clients.
Here are some choices that Google provides for accurate targeting:
- Demographics: Age, gender, location, languages, education, and career.
- Keywords: You need to choose the keywords that your potential customers use in their daily searches.
- Time: You can set a time frame for your ads or campaign to run.
- Types of devices: You can filter the types of devices where your ad appears.
3- Handling your budget
You have complete control over the cost of your Google Ads campaign. There are no minimum or maximum budgets, so you may select what works better.
4- Monitoring the campaign’s results
Marketers may use Google Ads to track the success of their campaigns; they can track customers who click on your ad and visit your landing page or website. You can obtain a monthly report representing your website’s traffic data.
5- Improving brand awareness
The main goals of business marketing are to generate sales and profit. To reach these goals, consumers must discover your services and products. We call this process “Brand awareness."
Google Ads will also help you to spread word of mouth (WOM) and create a positive reputation as soon as possible.
N.B: In digital marketing, word of mouth refers to when consumers recommend a company’s product or service to their friends and family members.
Conclusion
Google Ads is an effective digital advertising technique. It is an online platform that allows business owners to create online ads to reach the target audiences interested in the products and services.
These ads provide many benefits for business owners, including:
- Drive more traffic to the website.
- Targeting the potential audience (along with SEO).
- Improving brand awareness.
- Leads generations to the business.
- Provide flexibility in choosing the suitable budget, time of advertisements, and the type of potential customers.
N.B: To earn the benefits of Google Ads, you should hire a professional digital marketing agency.
Let’s give Google Ads a try
Finding a qualified marketing agency that offers Google Ads services might be challenging, as obtaining the ideal results, such as website traffic, conversions, and leads, needs expert Google Ads managers.
Don’t worry! Our team presents both SEO and Google ads services possessing an outstanding portfolio. Contact us now and build your online presence! ( Be Group ) Best Google Ads Agency in Egypt is always here to help.
Don’t hesitate to run your own Google Ads campaign right now under the supervision of our digital marketing team. And if you are still wondering, What Are Google Ads? Contact us via our phone numbers.
