What is a Facebook Business Page? And How To Use It To Market Your Business?
It makes sense that Facebook comes up as the first-choice platform when business owners think of social media marketing for their business. Facebook has more than 2.9 billion active users making it the most influential social media platform to consider in your marketing plan.
This article is for everyone interested in knowing the answer to the question: What is a Facebook business page? Today we discuss the most valuable ways to use Facebook for marketing and the benefits of using a business page to market your brand.
What is a Facebook Business Page?
A Facebook business page is one of the tools that Facebook provides to be used by businesses, non-profit organizations, brands, and public figures. Companies use Facebook pages (or other social media accounts on different platforms) to share their business information, contact numbers, locations, and content, including brand & product/service awareness or promotion and events.
You can send and receive messages from your customers through your Facebook business page, thus increasing communication between you and them. Also, a page enables you to receive positive or negative feedback that helps you develop your business.
Think about thousands or even millions of business pages on Facebook! Your offered content needs to be unique and valuable so that your audience can distinguish your brand from other businesses that provide the same products/services.
Many businesses in Egypt have become aware of the answer to the question: What is a Facebook Business Page? These companies have already created their pages, but some don’t have the resources or personnel to manage them perfectly, so they hire the best social media agencies in Egypt that own professional teams who can take on this responsibility.
What are the benefits of creating a Facebook business page?
There are several benefits to creating a Facebook business page. They include:
1- Listing your business information
People search for business information on Google or social media. Think of it! How often have you wanted to order something and got the business number from Facebook? You should add your business contact numbers, locations, and other business details so that people can contact you easily.
2- Engage with your customers
After optimizing and managing your Facebook business page, you can share content that motivates your customers to engage with you. There are many content ideas rather than posting daily content regarding your product/service.
One of these ideas is sharing “behind the scene posts” showing your customers how the team works every day to develop and maintain the product/service. You can also share updates, discounts, reviews, and stories. You can also promote new services/products.
3- Identify your target customers
Owing a Facebook business page helps you identify your audience’s interests, demographics, and activities. You can achieve that goal through trial and error.
While implementing a marketing plan, social media marketing experts first receive a brief that clarifies your selected target audience. They also test these assumptions and report which clients have responded best to your content, thus verifying your targeted customer segments.
4- Boosting your website’s traffic
You can use your Facebook business to drive traffic to your website, thus increasing the chance of conversions and sales. If you sell products on your Facebook page, clients can visit your website to gain more details and information about these products.
5- Search engine results improvement
Facebook business pages significantly impact SEO ranking, as links (Backlinks) published within your Facebook page, which refer to your website, increase its credibility.
Best Ways to Use Facebook for Marketing
It would help if you considered some tricks after creating your Facebook business page. The following are the best practices to manage it:
1- Engage with your fans
One of the top social media advantages is direct engagement with your customers. Engaging with your audience increases your brand awareness. Facebook pages also help you communicate with your customers through comments, direct messages, and Facebook reactions.
2- Social media listening
Social media marketing presents information about your brand while letting your customers express their opinions. Our social media marketing experts use multiple listening tools to detect what users tell about your products/services on social media platforms. You should listen to them carefully and provide them with their needs.
3- Promote your business’s events
When your business runs an online or an offline event like a conference or launching a new product, you have to promote it. Pages let you promote your events by creating an event and inviting people to it.
4- Use Facebook advertising
It’s known that Facebook ads are one of the essential advertising tools that you should consider, as Facebook owns millions of active users.
5- Immediate response to messages
Quick message response is one of the most critical social media moderation tips. You should respond to direct messages within your Facebook page inbox within a few minutes; this makes your clients expect fast answers to their inquiries. Please consider this quote: “As fast as you respond to messages, many people feel comfortable dealing with your business.”
6- Use Facebook page insights
You should use the Facebook page insights provided to show you the analytics of the actions taken on your page, such as post engagement, reach, and page likes.
7- Post regularly depending on a plan
It would help if you made a monthly plan to publish your posts on your Facebook business page. We recommend posting two posts per week at least. Random posting won’t generate good results. You can publish your content directly or schedule it using Facebook creator studio.
8- Include videos in your content
People’s behaviors change over time on social media. Indeed, we notice numerous published videos while scrolling our newsfeeds on Facebook. You can create and post relevant videos to increase your content engagement.
Throughout today’s article, we have answered the question: What is a Facebook Business Page? We hope that you have become aware of the importance of creating it for your business. And remember, we are always here to help!
Our experienced team at Be Group helps you build a unique website that attracts and retains your customers.
Contact our best digital marketing agency in Egypt for more information.
you can read more about website usability-How To Improve Usability Of A Website?
