What is a Facebook business page? And what should you post on it?
According to the latest statistics, more than 2.93 Billion people use Facebook worldwide, which makes it a powerful tool for boosting business sales via social media marketing.
If you are a business owner, you may wonder, “What is a Facebook business Page? And what is its importance for my business?” Here, we present a complete guide on using a Facebook business page to promote your business.
What is a Facebook business page?
Many business owners ask: “What is a Facebook business page?”.
Most well-known brands own a Facebook business page. It helps them connect directly with the clients to offer all details regarding their products and services.
Moreover, business owners usually use a Facebook page to establish their online presence and keep in touch with their clients through:
- Exchanging messages.
- Receiving Comments.
- Sharing different content forms, such as text posts, short promotional videos from their business, and photos.
The benefits of a Facebook page for business
After we answered the question “What is a Facebook Business Page?“, you may wonder again: What are the benefits of this page?
If you create a page for your company or business on Meta (the Facebook company’s new brand name), you can use it to accomplish the following:
1- Target your potential audience
A Facebook business page allows you to find your potential audience. It also helps your customers discover your products, services, and business values.
To determine the ideal audience through the Facebook business page’s tool; you should answer some questions:
- What is their age range?
- Are they males or females, or both?
- What are their interests?
- What are their jobs?
- Where do they live?
- When do they become online on Facebook?
Name your page using a keyword that’s related to your business to improve the traffic
Your target audiences are following your Facebook business page because they are interested in your services and products. They may also care for the valuable information you are providing.
2- Leads generation
When your audience reads the posts you regularly share, they will contact you via contact information to ask for more specific details; this will help convert the potential clients into actual ones who will purchase your products and services.
3- Boost the sales
Acquiring traffic to your Facebook business page will help boost sales, especially if you own an online store.
4- Build strong brand loyalty
When customers find that your products or services are helpful, they will choose them again instead of other companies’ products. It is known as “Brand loyalty.”
5- Increase website traffic
Sharing blogs on your Facebook business page will drive more traffic to your website, thus improving its ranking.
What should you post on your Facebook business page?
Creating an outstanding Facebook business page is a challenging step. You need to set up a well-planned content strategy and marketing campaign to generate specific leads.
However, Facebook is just a digital marketing tool, and it is all about how to use it. Therefore, we recommend using the upcoming posts formats to gain maximum benefits from your business page:
- Eye-catching photos: Using catchy images for your product or service will attract the visitors’ attention, motivating them to ask for more details in the comments or messages on the page.
- Promotional videos: Try to post short and attractive videos that demonstrate your product’s benefits and features to raise awareness, motivating your audience to buy it.
- Engagement post: Posting engaging posts that present a simple question about your customer needs or opinions about your service will boost the page’s reach, thus increasing the traffic.
- Educational (informative) posts: These posts will help your visitors earn more details about your services.
Finally, we advise you to:
- Set the objective of each post or ad you publish on your Facebook business page.
- Post your content consistently and learn when your target audiences are online.
Sponsored Ads: One of the best ways to use Facebook for marketing
All businesses can get good results with Facebook ads, as running them (Promoted posts) is one of the best ways to use Facebook for marketing that will help you reach the target audience and connect with them easily.
After running Facebook Ads, you should use an Ads performance measurement tool that can help you to measure some metrics, such as:
- Page likes.
- Posts impressions.
- The engagement rate.
- Video views.
- Amount of leads and conversions.
By measuring those metrics monthly, you can detect whether you have reached your goal or not.
Summary about: What is a Facebook Business Page?
Here is a quick summary regarding the answer to the question: “What is a Facebook Business Page?”:
- They resemble personal pages. However, businesses depend on them as an integral part of their marketing plan.
- Facebook business pages provide many effective ways to promote companies’ services and products.
- To obtain the benefits from using the Facebook business pages, you should develop an effective marketing plan under the supervision of expert digital marketers.
Facebook (Meta) is the key to your success
Our expert social media consultants at Be Digital Agency -One of the best social media agencies in Egypt– will help you create an outstanding Facebook business page for your business.
We will also develop a well-planned marketing strategy that includes attractive content types that help you expand your online presence and build a good reputation.
Be digital agency is always here for your help! Don’t hesitate to contact us to establish your online presence.
Read more about : The top 7 advantages of social media marketing
