If you’re a business owner then you must consider using YouTube for business as a fundamental part of your marketing campaign, and this is why.
1- Reach you existing customers:
Your customers enjoy watching videos, and they will want to see you on the biggest video’s platform all over the internet.
2- Tell your brand’s story:
They say a picture is worth a thousand words, well… you can tell a whole story with a video.
3- Build credibility and trust:
You want to build credibility and trust, and off course entice your customers and audience with more than a post on social media or a picture promoting your products or services with it, and videos are the best way to do it.
4- Engage with your audience:
With YouTube videos, you can build a relationship with your audience, interact with them and trust me you will need to engage with audience to determine what is the next step in your marketing campaign.
5- Big search engine:
YouTube is the second biggest search engine on the internet (After Google) , so make sure that your customers find you on it.
6- Target you potential clients:
You will be found when potential clients search with a certain keyword that you can target “Video SEO".
7- Show your brand’s personality:
With YouTube videos, your customers will get the chance to know all they want to know about your products or the services you provide in a very realistic way, in another word, by using YouTube you can get the chance to show your brand’s unique personality.
8- Image of authority:
YouTube branding is a great chance for you to establish an image of authority for your brand.
9- Boost your ROI:
Being on YouTube will give you the advantage of having a video on your landing page that tells more about your brand, product or service which will boost your conversions and sales.
10- Beat your competitors:
Your competitors are already there now, so what are you waiting for?!
