advertising agency and it’s effect on consumer
digital agency and advertising agencies in Egypt effects on marketing in increasing sales under intense competition for market acquisition.
Digital has become an important factor in marketing specially it Is not linked to time, place or language but is able to access at any time without permission. It also allow to consolidation of business enterprises with plans, strategies and marketing ideas through integrated marketing mix.
Today, Any business needs digital marketing agencies in Egypt because of :
- Digital marketing has a big role in increasing profits and improving quality of any business.
- Digital marketing helps to enhance competitiveness.
- The ability and willingness of all commercial enterprises to develop their own digital marketing system.
- Digital marketing has a significant impact on the activation of the continuous increase of sales ratios, and increase the sale of services and products of companies and institutions.
How Digital marketing agencies in Egypt effects on consumer behavior
- The introduction of products and services on the Internet is contributing to the emergence of new products and services, which has increased the diversity of products offered and the factors of discrimination and choice are becoming clearer.
- Digital Marketing grants consumers the choice of product and price comparison and it is the user who controls the course of what he wants to hear or see and this is not found in the traditional means of marketing such as television imposed on viewers.
- Digital Marketing make consumers are always experimenting
In the past, consumers had trust issues before going for any new product or service and would trust only on the feedback provided by the experienced consumers. Digital has changed and so the mindset of the consumers. Consumers are now welcoming new products with fresh and good quality features with applause. This experimenting behaviour of the consumers made way for many startup companies like Uber, Oyo, Ola, UrbanClap, Olx etc. Thanks to digital marketing for creating awareness and having easy access to these services.
- Digital Marketing effects on Influencing the consumer’s psychological attitudes, knowing the owner of the product of consumer behavior makes him able to convince him psychologically to acquire his product.
- It allow by mobile shopping: Mobile phones can do pretty much everything a computer can now except it’s with you all of the time. Searching, booking, and shopping are all being done more frequently through a phone rather than a computer. Not only are we using them at any time, but also from anywhere.
- online reviews influence consumer buying: It has been seen that more than 60% of buying online occurs based on the reviews that are seen online.
The Result of changing customer behavior
- Increase sales by keeping customers and earning their loyalty.
- Reduce costs in more prudent and useful marketing ways.
- More freedom in pricing products and services.
- The use digital marketing methods and strategies contributes to attracting and maintaining competencies.
The best digital marketing agencies in Egypt
Be is a digital marketing agency in Egypt that are Experts in Social Media Marketing, Web Design and SEO Activities along with a YouTube Certified Team.